A group of far-right health experts and Trump supporters have backed a new, Goop-style wellness brand that promotes spurious medical treatments.
The venture, called The Wellness Company, features articles about the benefits of supplements like dandelion greens – and sells Covid drugs that haven’t been proven to work.
Founded by entrepreneurs Dave Lopez and Foster Coulson, the website has been celebrated by conspiracy theorists such as Laura Loomer – a young pro-Trump campaigner who previously descibed the Covid-19 vaccine as ‘unsafe and ineffective’.
Other well-known people involved include the author Naomi Wolf and anti-vax cardiologist Dr. Peter McCullough, who is the firm’s Chief Scientific Officer.
Goop, which is a lifestyle brand founded by movie star Gwyneth Paltrow, is not linked to The Wellness Company.
The Wellness Company sells a $299.99 ‘wellness emergency kit’ filled with drugs like ivermectin and doxycycline, to fight Covid as well as a host of other conditions
Earlier this month McCullough claimed on Twitter that the Covid-19 vaccine had ‘indeed created sick kids’.
The American Board of Internal Medicine recently stripped Dr McCullough of his board-certification due to his outspoken and unfounded views on the Covid jab.
Other medical contributors include anti-abortion campaigner Dr Richard Amerling, former Loveline presenter Dr Drew Pinsky, who previously called the Covid-19 pandemic ‘press induced panic’, and alternative medicine doctor, Hadar Sophia Elbaz, The Daily Beast reports.
A video posted to Dr Elbaz’s website claims to show viewers ‘how to detox the body from heavy metals’.
Like Gwyneth Paltrow’s wellness empire Goop, The Wellness Company sells a range of health products, most of which are supplements.
But the two most heavily advertised products aim to prevent and treat Covid-19, positioned as an alternative to vaccination.
Spike Support supplements containing dandelion root claim to help boost immunity
The Wellness Company prescribes a $299 ‘Medical Emergency Kit’ featuring eight medicines including ivermectin and the antibiotic doxycycline.
Both drugs have been tested as treatments for the Covid virus, however large-scale studies have not proven that the benefits of the medicines outweigh the risks.
In a paper published in the prestigious Lancet journal in July 2021, experts from the University of Oxford in the UK concluded: ‘doxycyline should not be used as a routine treatment Covid-19’.
Ivermectin is not an FDA approved treatment for the virus on the grounds of a lack of supporting evidence for its benefits.
However, doctors are still able to prescribe the medicine ‘off-label’.
The emergency kit is said to fight nausea and vomiting, bite wounds, sinusitus, urinine infections, sexually transmitted infections and Covid-19, among other conditions.
Relationships expert Dr Drew Pinsky attracted criticism in 2020 when he called the covid pandemic ‘press-induced panic’
The Wellness Company is also selling a range of own-brand supplements, including ‘Spike Support’, which contain natural ingredients that some health gurus have previously hailed as a Covid treatment.
This includes the enzyme nattokinase and dandelion root, which Dr McCullough says can help protect from the prolonged effects of spike proteins – which sit on the outside of Covid cells and help the virus enter the body.
The Wellness Company has also embarked on an unlikely partnership with its ‘sister’ company: a dating site for unvaccinated people called Unjected.
Launched in 2021, the website and app was positioned as a ‘platform of like-minded humans that are unvaccinated from Covid-19′.
In July last year, it was reported that 3,500 Unjected users had their personal data exposed due to a critical security fault.
The following month Apple made the app unavailable from its app store.
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