Ultra Right Beer, the company that was started in protest of Bud Light’s Dylan Mulvaney marketing campaign, has launched an ad mocking the embattled brewer.
The latest ad for the new beer takes a play on the 1977 film Smokey and the Bandit and shows owner Seth Weathers smashing a Bud Light can with a baseball bat.
The ad, named ‘Smokey and the Conservative Dad’, opens with the shot before Weathers says: ‘That’s me, Conservative Dad. You’re probably wondering how I got her.
‘This is an unlikely story of a fed up American who had enough of the woke beer companies and decided to do something about it.
‘I’m on a mission, and I won’t stop until all Americans have a 100% woke-free American beer company they can be proud of again.’
Weathers jabbed back at the ‘woke beer companies’ in the new ad and has pledged to donate money to the 1776 project
The next part of the ad shows a ‘woke beer Smokey’, dressed up as a sheriff, who is trying to stop the conservative dad who ‘almost destroyed one of America’s biggest woke beer companies.’
Weathers continues: ‘Woke corporations have spent years quietly funding woke garbage that is quietly spilling over into our schools.
‘But we’re not going to beg them to stop anymore, instead conservative dad’s Ultra Right Beer is going to fund our own programs.
‘That’s why we’re donating a portion of sales to the 1776 project, to overthrow the blue haired woke school board members and replace them with normal people like us.’
The 1776 project is a committee set up to promote patriotism and pride in American history back into schools.
Weathers, who ran Donald Trump’s 2016 campaign in Georgia, where his company is headquartered, finished the ad by saying: ‘The woke beer corporations f***** with the wrong people. Never underestimate conservative dads on a mission.’
Weathers, the founder of conservative lifestyle brand Freedom Speaks Up, previously explained that he launched the Georgia-based beer company to make a light brew for those who are looking for a beer free from progressive messaging.
Just weeks after launching, Weathers said they had gained more than 12,000 customers and sold 20,000 six packs.
‘This is more than a beer company, it’s a movement of people who are speaking up and saying no,’ he told FOX Business. ‘We’re done. This is our line in the sand.’
His decision to launch the beer came after Bud Light partnered with transgender influencer Dylan Mulvaney.
Since then, brewer Anheuser-Busch has been accused of meddling in one of the most hot-button culture war issues currently facing the country.
Mulvaney worked with Bud Light in April as part of their March Madness campaign and was gifted a can of the light beer with her face on it – which sparked outrage
Anheuser-Busch has since tanked more than $27billion in market value and two of its top executives took a ‘leave of absence.’
The partnership upset conservative drinkers who were quick to boycott the brand but also enraged liberals who said the company failed to respond in solidarity with Mulvaney.
Mulvaney only recently broke her silence on the fiasco and excoriated the troubled brand for not standing by her.
Speaking to her 1.8 million followers, she said: ‘was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house.
‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
‘I have been ridiculed in public I’ve been followed and I have felt a loneliness that I wouldn’t wish on anyone.’
In a new YouGov poll, which asked 1,468 people, the public approval of the beer slumped so much it fell out of the top ten and into 15th place
Recent figures show sales of Bud Light dropped 27.9 percent on last year in the week ending June 24.
In mid-June Modelo became the best-selling beer in the US, a position previously held by Bud Light for more than two decades.
The beer is also no longer ranked among the top ten beers in the states following the marketing disaster.
In a recent YouGov poll, which asked 1,468 people, the public approval of the beer slumped so much it fell out of the top ten.
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