What does it say about where YOU live? Fascinating chart highlights the most beloved local consumer brands in EVERY state of America

Cowboys branded their cattle in the old days of the Wild West, to mark their territory and protect what’s theirs. But Americans have become no less attached to their precious local brands.

A new analysis of over 500 brands — combing through nearly two million tweets posted by the brand’s devoted customers across the United States — has revealed the most-loved local brand in each state.

Hometown favorites won out, with Vermont sock manufacturer Darn Tough Vermont scoring a 92.6-percent positivity rating, the highest ranking overall.

What’s popular in the state where you live? And can you stand the brand yourself?

Hometown favorites won out, OnDeck found, with Vermont sock manufacturer Darn Tough Vermont scoring a 92.6-percent positivity rating, the highest ranking overall

The map was created by financial services website OnDeck, who started by compiling a list of brands that had their origins in a specific US state. 

OnDeck then started tracking the brands’ reach on Twitter (which means there is a slight chance that a few beloved, but very offline companies got lost in the analysis).

Armed with those nearly two millions brand-related tweets as their data-points, the firm then performed a sentiment analysis, using Hugging Face API, on a sampling of posts that tagged each brand’s official Twitter account.

By their metrics, the official top brand for each state is the one locally founded company with the highest percentage of tagged, ‘@’-Tweets determined to cast the brand in a positive light.

The only consistent feature across each of these favorite brands is just how quirky and unexpected they were.

Few American’s associate pizza with the desert southwest, but local favorites Pizza Inn in Texas and Peter Piper Pizza in Arizona scored most appreciated in their states at 55.2 percent and 55.3 percent respectively.

Few American’s associate pizza with the desert southwest, but local favorites Pizza Inn in Texas and Peter Piper Pizza in Arizona scored most appreciated in their states

If you really want the local’s favorite southwestern cuisine, then you’d have to head to Georgia in the south east: Atlanta-founded Moe’s Southwest Grill was discovered to be the most beloved food joint analyzed at 81.0 percent positive tweets.

South Dakotans can’t get enough of local electronic scoreboard-maker, Daktronics (56.9 percent), whose customers include the NFL and arenas around the world. 

The apparent state pride in the name must be part of Daktronics’ appeal because, the Brookings, South Dakota-founded company has few opportunities to show off their product in-state. 

As the New York Times explained, ‘the nearest big-league ballpark is a four-hour drive from this town, which has barely enough residents to fill any of the arenas and stadiums where the high-tech screens are fixtures.’

Land-locked Tennessee’s favorite local brand is, naturally, MasterCraft Boat Company (62.1 percent), which has been selling thousands of luxury boats internationally each year, for over half a century. 

Strangest of all, however, is Delaware, a state famous for its very popular and very lax incorporation laws. It barely has a popular brand.   

Delaware’s highest rated local brand, telecommunications giant Verizon, had more negative tweets (53.3 percent) than positive ones (20.2 percent).