‘TwitterX walked so GreX could run’: Brands including Greggs and ITVX mercilessly mock Twitter over its name change

Twitter hit the headlines once again today, after Elon Musk announced that he had officially ditched the bird logo and rebranded Twitter to X. 

Several confused users have slammed the decision, with one tweeting: ‘Can someone tell this man to leave Twitter alone?’

Now, it seems that even large brands are jumping on the mockery bandwagon. 

ITVX, ITV’s streaming service, tweeted that it’s ‘had an emergency rebrand’, posting a photo of its logo with the Twitter bird in place of the X. 

Greggs also chipped in, joking that it’s now called ‘GreX.’

ITVX, ITV’s streaming service, tweeted that it’s ‘had an emergency rebrand’, posting a photo of its logo with the Twitter bird in place of the X

The news of the rebrand was confirmed by Twitter’s chief executive, Linda Yaccarino, who tweeted a pictured of the company’s new logo, writing: ‘X is here! Let’s do this.’

Musk also changed his own profile picture to the new logo, and changed his bio to ‘X.com’, which now redirects to twitter.com. 

In addition, Twitter’s own account has changed its name to X, along with the new logo as its profile picture. 

Several brands have wasted no time in mocking Twitter, with ITVX posting two tweets this morning. 

In the first, it posted side-by-side photos of its own X logo and Musk’s new logo, writing: ‘Who wore it best?’

Shortly after, it posted a photo of its logo with the Twitter bird in place of the X, writing: ‘We’ve had an emergency rebrand.’

Greggs also didn’t miss a trick, posting a photo of an X with one of its sausage rolls, quipping: ‘TwitterX walked so GreX could run.’

Meanwhile, Channel 4 joined in on the mockery, sharing a tweet about the name change with the caption: ‘People still call our streaming service 4OD so good luck.’

For clarification, Channel 4’s streaming service was called 4OD until 2015, when it rebranded to All4. It is now simply called Channel 4. 

Several brands have wasted no time in mocking Twitter, with ITVX posting two tweets this morning. In the first, it posted side-by-side photos of its own X logo and Musk’s new logo, writing: ‘Who wore it best?’

Channel 4 joined in on the mockery, sharing a tweet about the name change with the caption: ‘People still call our streaming service 4OD so good luck’

Aside from these brands, several confused users have taken to the platform to question the name change. 

‘Wtf is X???? Can somebody tell this man to leave twitter alone?’ one user wrote. 

‘Wait… Twitter is actually rebranding as ‘X’???? I… don’t understand how that makes sense. For what????’ another wrote. 

One added: ‘Elon must be having another midlife crisis. Does he think this makes him cool and edgy??? Does he think this will make smart people pay for things that are FREE? Goodbye Twitter, Elon Musk was the worse thing to happen to this useful and sometimes fun platform.’

And another joked: ‘Goodbye twitter then I guess. Is it just me or do the new name & logo ‘X’ look/sound like a gay sex club or porn studio or something?’