Mother knows best! Badoo now lets you to add video clips from FAMILY members on your dating profile
- Badoo has launched four new features under its Family Approved tool
- Users can ask family members to vouch for them in video messages
The saying goes that ‘mother knows best’, and now struggling singletons can enlist their mum’s help finding love online.
Dating app, Badoo, now lets you add video clips from your family members to your dating profile.
The unusual tool is part of Badoo’s new ‘Family-Approved’ feature, which allows users to show that they’ve called on their family to help them land a date.
Remy Le Fèvre, Global Head of Brand Engagement and Influence at Badoo, said: ‘Here at Badoo, we’re all about making sure singles feel confident putting their best foot forward when dating, and for many of us, that means getting a little help from the people that love them most.
‘Family-Approved is here to help singles feel good right from the start of their dating journey, whilst also showing potential matches when profiles have had the trusted green light from their loved ones – which could be a fun icebreaker when starting a conversation!’
The saying goes that ‘mother knows best’, and now struggling singletons can enlist their mum’s help finding love online. Dating app, Badoo, now lets you add video clips from your family members to your dating profile (stock image)
Family-Approved includes four new features, which are available on the Badoo app now.
A new ‘family-approved’ badge can be added to your profile, which looks like a purple heart with a white tick in it.
This subtly indicates to potential dates that you’ve been approved by a member of your family.
Taking things a step further, users can opt to feature a video from a family member ‘approving’ them, with the new Clips feature.
Alternatively, the Prompts tool includes dedicated prompts that allow you to share what your family would say about you to a prospective match.
Family-Approved includes four new features, which are available on the Badoo app now
And finally, the Interests tool lets you highlight the interests your family has given the sign of approval to.
The launch of the new tool follows a survey of 1,000 Britons, which found that over half (56 per cent), would prefer to enlist someone they trust to build their dating app profile for them.
They survey also found that almost a third (31 per cent) say they think their family would do a much better job of expressing their best bits and cute quirks to help them bag a date.
Meanwhile, three in five (59 per cent) confess they have already sought help from friends or family before updating their dating app profile.
HOW DID ONLINE DATING BECOME SO POPULAR?
The first ever incarnation of a dating app can be traced back to 1995 when Match.com was first launched.
The website allowed single people to upload a profile, a picture and chat to people online.
The app was intended to allow people looking for long-term relationships to meet.
eHarmony was developed in 2000 and two years later Ashley Madison, a site dedicated to infidelity and cheating, was first launched.
A plethora of other dating sites with a unique target demographic were set up in the next 10-15 years including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009) and Happn (2013).
In 2012, Tinder was launched and was the first ‘swipe’ based dating platform.
After its initial launch it’s usage snowballed and by March 2014 there were one billion matches a day, worldwide.
In 2014, co-founder of Tinder, Whitney Wolfe Herd launched Bumble, a dating app that empowered women by only allowing females to send the first message.
The popularity of mobile dating apps such as Tinder, Badoo and more recently Bumble is attributable to a growing amount of younger users with a busy schedule.
In the 1990s, there was a stigma attached to online dating as it was considered a last-ditch and desperate attempt to find love.
This belief has dissipated and now around one third of marriages are between couples who met online.
A survey from 2014 found that 84 per cent of dating app users were using online dating services to look for a romantic relationship.
Twenty-four per cent stated that that they used online dating apps explicitly for sexual encounters.
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