Apple on Tuesday introduced yellow versions of its iPhone 14 and iPhone 14 Plus to boost sales that have seen the biggest declines since 2019.
Users across over 60 countries, including the US and UK, can pre-order the new smartphones starting March 10.
Both will feature the same technology and pricing as the original lineup released in September 2022 – the devices start at $799 and $899.
Apple has used similar yellow shades in previous models – the iPhone 5c and iPhone 11 – but this is the first time the color has been seen on a modern device.
The move, however, is the tech giant’s secret weapon to boost iPhone sales, which fell eight percent last year.
Apple has revealed a new bright yellow color for its iPhone 14 and iPhone 14 Plus
Bob Borchers, Apple’s vice president of worldwide product marketing, said in a statement: ‘People love their iPhone and rely on it every day for all that they do, and now there’s an exciting addition to the lineup with a new yellow iPhone 14 and iPhone 14 Plus.
‘The extraordinary battery life, lightweight design, pro-level camera and video features, groundbreaking safety capabilities like Emergency SOS via satellite, and all iOS 16 has to offer to make iPhone 14 a great option for anyone in the market for a new iPhone.’
Apple sales saw a major decrease at the end of 2022, as the cost of living increase forced consumers to choose between paying bills or purchasing the latest iPhone.
Apple CEO Tim Cook said the firm was navigating a ‘challenging environment’ while blaming the sales decline on supply shortages due to Covid-19 disruption in China.
‘As the world continues to face unprecedented circumstances … we know Apple is not immune to it,’ he said on a conference call with investors last month.
However, releasing a new color might boost Apple’s bounce back.
The yellow versions will feature the same technology released on September 7, 2022 with the original iPhone 14 lineup.
Users across over 60 countries, including the US and UK, can pre-order the new smartphones starting March 10. The new color smartphones will hit the market on March 14
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