Jennifer Lopez appeared in a new modeling campaign that was shared early on Monday morning.
The 53-year-old Let’s Get Loud singer posed in colorful and lacy lingerie for the luxury brand Intimissimi from Italy.
The wife of Ben Affleck flashed her impressive abs as she wore fuchsia, cobalt blue and cherry red bras and undies for the brand’s spring look.
The Shotgun Wedding actress – who pulled out of escrow on a LA house last week – added a satin robe as well as pajama sets that fell off her body as she writhed around in a home.
Her long, highlighted hair was worn down as her glam was perfectly done with mauve tones and glossy lips.
The mother-of-two has been the company’s latest global ambassador since September 2022. Before that Sex And The City veteran Sarah Jessica Parker posed for the company.
Jenny in red: Jennifer Lopez appeared in a new modeling campaign on Monday morning
At home: The 53-year-old Let’s Get Loud singer posed in colorful lingerie for the luxury brand Intimissimi from Italy
Lopez was seen in a home setting as she modeled the new underthings.
In one set up the Monster In Law actress was laying down on the floor with her belly showing as she had on a red bra and a white pajama set.
She also gave a look at a tattoo on her rib cage.
Next to her was a rust colored book that was opened and laying on the rug.
When on a beige sofa, the Grammy winner had on a fuchsia outfit; she put her arm over her head and also placed her feet up on the back of the furniture in pinup style.
Joyful spirit: The wife of Ben Affleck flashed her impressive abs as she wore fuchsia, cobalt blue and cherry red bras and undies for the brand
Legs up: The Shotgun Wedding actress added a satin robe as well as pajama sets that fell off her body as she writhed around in a home
Long hair? Do care! Her long, highlighted hair was worn down as her glam was perfectly done with mauve tones
Next the Maid In Manhattan star was in blue as she laid on a bed with white sheets.
Intimissimi tapped JLo to build the brand in the US, where its progress was slowed by the COVID-19 pandemic.
One of their last big name reps was Sex And The City vet Sarah Jessica Parker.
‘With the last two years due to the pandemic we slightly cooled down, slowed our expansion, but … we are looking toward next year to spend again,’ said Marcello Veronesi, the group general manager, told WWD in September
Intimissimi – which specializes in bras, briefs, lingerie, vests, and pajamas – still sees massive growth opportunities in the US.
Serious JLo: The mother-of-two has been the company’s latest global ambassador in September 2022
Bed time: Here she lay back on a bed with white sheets that matched the curtains
That come hither look that never gets old: She did her best to vamp it up for the camera
Sandro Veronesi, the company’s CEO, explained: ‘The market is opening up a new phase after the domination of Victoria’s Secret.
‘Now there are new brands and we hope to take a part of that market. We have a fashionable proposal for Intimissimi in the States. It will take some time to be known.’
Sandro also acknowledged that there are marked differences between the European and American markets.
He conceded, too, that the brand needs to develop a better understanding of American consumers.
Sandro said: ‘We want to grow a lot and we also want to understand better the taste and the preferences of the American public because the two markets are different and the competitors are different.
‘So we have to learn a lot, and to invest in opening shops, communication and world expansion.’
Meanwhile, Jennifer previously admitted that her New York upbringing has had a big influence on her style.
She explained: ‘In New York, in the Bronx, it was very, “we dress like a boy with Doc Martens and man pants and a wife beater.” It was very Latin, big hoops and eyeliner, and that stayed with me. That mix of toughness and sexiness.’
The first look: She wore black and silver when her first campaign came out in 2022
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