Jennifer Aniston, 54, is praised by fans for not hiding her naturally ‘gorgeous’ graying hair in clip promoting new product from her haircare brand

Jennifer Aniston is being praised for embracing her naturally ‘gorgeous’ graying hair.

Fans took to her comment section on her recent Instagram post — in which the 54-year-old actress introduced a new hair product — and commended her for not hiding her graying roots.

Earlier this week, The Morning Show star had posted a clip of herself promoting a new product, an Intensive Repair Treatment, from her haircare brand, LolaVie.

In the video, the Friends alum — who also gave a sneak peek of her $21 million mansion in Bel Air over the weekend — expressed her excitement for the new launch and gave detailed instructions on how to use the product.

At the beginning of the clip, the Golden Globe winner peeked out from behind a doorway and held up a bottle of the product in front of her face.

The Murder Mystery star had her light brunette hair with blonde highlights brushed back into an effortlessly chic half-up and half-down hairstyle.

Her subtly graying hair was visible and not covered up in the clip.

For embracing the natural aging process, fans applauded her in the comments of her post.

One Instagram user wrote: ‘Well done for allowing grey to come through — refreshing’.

Someone else wrote in response: ‘So nice to see. And she’s obviously still gorgeous.’ 

‘Absolutely love the color and style,’ another fan wrote. ‘So cute!

Throughout the clip, Aniston monologued her recommended use of the product. 

‘You can use it once a week,’ she began. ‘Just wrap it up in a towel after you shampoo, then you put this in, leave it in, brush it in, leave it in a towel, sleep in it an hour, whatever you want.’

Exciting announcement: Earlier this week, The Morning Show star had posted a clip of herself promoting a new product, an Intensive Repair Treatment, from her haircare brand, LolaVie. In the video, the Friends alum — who also gave a sneak peek of her $21 million mansion in Bel Air over the weekend — expressed her excitement for the new launch and gave detailed instructions on how to use the product

Aging gracefully: The Murder Mystery star had her light brunette hair with blonde highlights brushed back into an effortlessly chic half-up and half-down hairstyle. Her subtly graying hair was visible and not covered up in the clip. For embracing the natural aging process, fans applauded her in the comments of her post

Aniston appeared to be at a busy location as there were people walking around in the background and at the latter half of the clip, cheering was heard outside.

Taking advantage of the opportunity, she responded to the nearby applause and joked: ‘Aw thank you. See, everybody’s excited. We’re excited.’ 

The entrepreneur first launched her very own haircare brand in September of 2021. 

Since then, the SoCal native has released an extensive line of clean products suitable for all hair types sold online and in Ulta retailers.