Hailey Bieber showcased her toned frame as she donned a cropped top and skimpy bikini bottoms in latest Rhode campaign for a new product promotion in Instagram photos shared on Friday.
The 26-year-old model, who recently celebrated launching her skincare brand in Canada, promoted the new passionfruit jelly flavor for her lip peptide treatment which will become available to consumers next month on April 6.
The star has also been enjoying a truce with Selena Gomez amid their alleged ‘feud’ after the actress broke her silence to slam social media users for the ‘hate’ and ‘bullying.’
In the first snap uploaded into the photo series, Hailey could be seen wearing an eye-catching cropped top that was partially zipped up on the front.
The short-sleeved shirt contained hues of orange and red with the word, Sicilia, printed on the front in black lettering.
Latest campaign: Hailey Bieber showcased her toned frame as she donned a cropped top in latest Rhode campaign to promote the launch of a new product in new Instagram photos shared on Friday
She added a pair of nude-colored, drawstring bikini bottoms along with a sparkling, gold-chained belt that was wrapped around her toned midriff.
Hailey accessorized the look for the shoot by adding an assortment of chunky, gold-colored bracelets on each of wrists, along with yellow, hooped-earrings.
Her short locks were slicked back away from her face as she added a layer of the ‘glazed’ treatment to her lips with the clear blue sky sprawled out behind her.
In a second, close-up picture, the model gazed towards the camera, with specks of sand scattered in her glowing skin.
‘Same award-winning formula, juicy new flavor,’ she penned in the caption on the post shared on the official Rhode Skin page, and added, ‘lip treat in passionfruit jelly is a deeply hydrating lip treatment for naturally plump lips with a glazed finish.’
The media personality then listed some of the ingredients included in the product by writing, ‘packed with peptides, cupuaçu, babassu and shea butter that nourish, replenish, and reduce dryness from sun exposure and warmer weather.’
The businesswoman then revealed that the product is slated to become available for purchase on April 6 for $16, which is also the same price of the regular lip peptide treatment.
Hailey reached another milestone this week and celebrated the launch of her skincare brand in Canada.
Radiant: In a second, close-up picture, the model gazed towards the camera, with specks of sand scattered in her glowing skin
A new milestone: Hailey reached another milestone this week and celebrated the launch of her beauty brand in Canada
In a strew of photos uploaded onto her main Instagram account earlier Thursday, the star wowed wearing a light blue bandeau along with a short miniskirt that gave a glimpse of her long longs.
She threw on a long, wool coat that seemingly was made of the same material and color to help her stay warm in the chilly temperatures.
Her short locks were parted to the side, allowing the ends to lightly brush the tips of her shoulders as she held up a small Canadian flag.
Hailey added a pair of stylish, gold earrings but chose to not add any other flashy pieces of jewelry to the fashionable ensemble.
‘@rhode Canada launch dinner such an amazing evening with amazing people. Love you Toronto,’ she typed out to her 49.4 million followers. Khloe Kardashian was just one of many social media users that flocked to the comment section, and gushed, ‘Wow!!! Just wow!’
The star had been counting down the days until the launch of Rhode in Canada by uploading various Instagram posts.
During an interview with FASHION Magazine, Hailey expressed in an article published on Tuesday, ‘There are so many amazing brands [out there]. I wanted Rhode to be a brand that could put out that one really good moisturizer or that one really good lip treatment.’
‘We’re also conscious of not putting excess into the environment. These are things that are topics of conversation every single time we meet about a new product.’
Breaking her silence: The milestone comes shortly after Selena Gomez broke her silence amid the alleged ‘feud’ with Hailey that first began earlier this year in January
Slamming ‘bullying’: In her message, the Only Murders In The Building star expressed that she does not advocate ‘hate’ and ‘bullying’; seen in January in Beverly Hills
The milestone comes shortly after Selena Gomez broke her silence amid the alleged ‘feud’ with Hailey that first began earlier this year in January.
Earlier last week on March 24, the Only Murders In The Building actress jumped to her Instagram stories and addressed her followers by writing, ‘Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity.’
The former Disney channel star continued, ‘This isn’t what I stand for. No one should have to experience hate or bullying,’ and concluded with, ‘I’ve always advocated for kindness and really want this all to stop,’ followed by a red heart emoji.
The model jumped to her own platform and expressed her gratitude towards the star for ‘speaking out.’
‘I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I.’
‘The last few weeks have been very hard for everyone involved and millions of people are seeing much hate around this which is extremely harmful. While social media is an incredible way to connect and build community, moments like this only create extreme division instead of bringing people together.’
She then explained that, ‘Things can always be taken out of context or construed differently that they were intended.’
‘We all need to be more thoughtful about what we post and what we say, including myself. In the end, I believe love will always be bigger than hate and negativity, and there is always an opportunity to meet each other with more empathy and compassion.’
Sending her gratitude: ‘I want to thank Selena for speaking out, as her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I,’ Hailey wrote in response to Selena
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